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Sony, KDDI, Toppan Printing and the Asahi Shimbun, strong signal for the electronic ink

Sony was the forerunner of devices based on electronic ink in 2004, with free, one of the most successful readers today. Replaceable battery, speaker, keyboard, dictionary, retrieving RSS feeds, rich format (we published a model of the newspaper Les Echos that include audio podcasts in one). Was it a way to assess, with a real product, the impact on publishing models and economics of this revolution that promised to be printed? A form of testing the adoption or rejection of a book that was more conventional paper, features and interfaces? Possible, Sony applied a similar approach for the Aibo.
But although the display was impressive, it was clear to him that the hands that the device was not used to much free content specially formatted, simply catalog of books available. The Japanese market while benefiting from more practical tools, mobile phones and the Nintendo DS in mind, the freedom was removed, leaving Sony's U.S. structure to develop its own product.
Things have changed. The "paper" mail has made considerable progress in Pearl's latest incarnation: display speed, possibility of writing and highlighting, price (one reader is now worth 100 euros against 300 at the time). The object itself has become attractive, durable, more convenient and sometimes a tablet that classic book. Especially, the contents are available in abundance in a composition acceptable, and without too many constraints to load.
Japan is taking advantage of any technology where relevant. It became the case of electronic ink for the book, and Sony is partnering with the operator KDDI, Toppan Printing Co printer and the first Japanese daily Asahi Shimbun to start a publishing and distribution around its latest range of readers.